Martha speaks.....
Are you ready? The March 2008 Special Gardening Issue from Martha Stewart Living has hit the mail boxes. Subtitled the return of classic style this issue has several feature items that should be of interest to gardeners, and more importantly, garden center owners. The fact of the matter is that when Martha speaks people listen; and when it comes to Martha the 'I's have it - information, inspiration and influence. A quick check of the magazine will reveal three major areas for retailers to concentrate on:
1) Seed Starting - while in and of itself not a big deal, but when you combine it with consumer's increasing appetite for fresh, safe fruit and vegetable alternatives to store bought, it could be an opportunity.
2) Safer Solutions for Rose Care - again, not that you are beaten over the head with it, but the article concentrates on "how to control them (pests and diseases) using as few chemicals as possible." Four whole pages on pest and disease identification and solutions featuring Neem, pyrethrums and beneficial insects such as ladybugs, lacewings and praying mantis to name a few.
3) Container Gardens - Get ready for the triple play. Another version of the "tall and spikey, round and full, and cascading". Martha covers a fundamental rule of garden design: plant in odd numbers (she concentrates on threes). There are many plants shown in examples. Here are a few to watch for:
3a) Oxalis vulcanicola 'Zinfandel'
3b) Begonia 'bonfire'
3c) Euphorbia hypericifolia 'Diamond Frost'
So there you have it, three major trends for retail garden centers in 2008. The big three are: the environment, container gardens, food safety (or premium veggies).
Make sure you check out the following programs from Sunrise Marketing:
1) 'Perfect Patios & Dream Decks - container gardens designed & delivered'
2) 'Grow Green' - a complete marketing and merchandising kit with options for direct mail, signage and web support.
3) Novalis mailers and signage solutions - particularly the 'Knockout Rose'
That's all for now. Your thoughts?
1) Seed Starting - while in and of itself not a big deal, but when you combine it with consumer's increasing appetite for fresh, safe fruit and vegetable alternatives to store bought, it could be an opportunity.
2) Safer Solutions for Rose Care - again, not that you are beaten over the head with it, but the article concentrates on "how to control them (pests and diseases) using as few chemicals as possible." Four whole pages on pest and disease identification and solutions featuring Neem, pyrethrums and beneficial insects such as ladybugs, lacewings and praying mantis to name a few.
3) Container Gardens - Get ready for the triple play. Another version of the "tall and spikey, round and full, and cascading". Martha covers a fundamental rule of garden design: plant in odd numbers (she concentrates on threes). There are many plants shown in examples. Here are a few to watch for:
3a) Oxalis vulcanicola 'Zinfandel'
3b) Begonia 'bonfire'
3c) Euphorbia hypericifolia 'Diamond Frost'
So there you have it, three major trends for retail garden centers in 2008. The big three are: the environment, container gardens, food safety (or premium veggies).
Make sure you check out the following programs from Sunrise Marketing:
1) 'Perfect Patios & Dream Decks - container gardens designed & delivered'
2) 'Grow Green' - a complete marketing and merchandising kit with options for direct mail, signage and web support.
3) Novalis mailers and signage solutions - particularly the 'Knockout Rose'
That's all for now. Your thoughts?
posted by Sunrise Marketing at
10:41 AM
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