Welcome to my blog...
Well, it was bound to happen sooner or later. Welcome to my blog.. I have officially moved from not knowing how to spell blog (is it one g, or two?), to making a couple of posts. I hope to use this forum to share ideas on marketing, our green industry (my company, Sunrise Marketing, concentrates on marketing for the horticultural industry), and the future of independent garden centers.
Sunrise Marketing sends out the "Idea Book" around four to five times a year. It is a bit like painting the golden gate bridge - as soon as you finish, you have start over again. By the time our catalogs are in the mail, I usually have about three to four new marketing ideas that come to fruition. So, as you can imagine, it is hard to keep up. That is where this blog comes in. As I compose this entry I have just finished the winter trade show season. Beginning with the MANTS show in Baltimore, moving through Columbus for the CENTS show and ending this past week in Boston at the New England Grows. In that four and half weeks I have launched more than one new idea!
1.) Grow Green - a marketing kit for retailers. In this age of environmental awareness it is important to remind customers that we were the first 'green guys'. This signage package allows retailers to get in front of the issue and position their garden center as a source for solutions to the problem.
2.) Perfect Patios & Dream Decks: Container Gardens Designed and Delivered by XYZ Garden Center. I went up to the New England Grows show on setup Tuesday and working with our art director Hector Soto (inside joke) we set up the complete potting station and signage system. It went well. Click here for the photo. In fact, the program was selected as a Retailer Choice Award winner. Woooo Hooo!
3.) Landscaper Marketing Kit - We recently completed a package of direct mail pieces, yard signs, referral cards, brochures and companion website. Watch our site for more details.
Anyway, I think you get the idea of why subscribing to my blog is a good idea. I love this industry and I love marketing. I look forward to your feedback!
Sunrise Marketing sends out the "Idea Book" around four to five times a year. It is a bit like painting the golden gate bridge - as soon as you finish, you have start over again. By the time our catalogs are in the mail, I usually have about three to four new marketing ideas that come to fruition. So, as you can imagine, it is hard to keep up. That is where this blog comes in. As I compose this entry I have just finished the winter trade show season. Beginning with the MANTS show in Baltimore, moving through Columbus for the CENTS show and ending this past week in Boston at the New England Grows. In that four and half weeks I have launched more than one new idea!
1.) Grow Green - a marketing kit for retailers. In this age of environmental awareness it is important to remind customers that we were the first 'green guys'. This signage package allows retailers to get in front of the issue and position their garden center as a source for solutions to the problem.
2.) Perfect Patios & Dream Decks: Container Gardens Designed and Delivered by XYZ Garden Center. I went up to the New England Grows show on setup Tuesday and working with our art director Hector Soto (inside joke) we set up the complete potting station and signage system. It went well. Click here for the photo. In fact, the program was selected as a Retailer Choice Award winner. Woooo Hooo!
3.) Landscaper Marketing Kit - We recently completed a package of direct mail pieces, yard signs, referral cards, brochures and companion website. Watch our site for more details.
Anyway, I think you get the idea of why subscribing to my blog is a good idea. I love this industry and I love marketing. I look forward to your feedback!
posted by Sunrise Marketing at
7:35 PM
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