Green, it's the new pink!
When I came up with the idea for the 'Grow Green' marketing campaign I wanted to help retailers get in front of the environmental movement that is sweeping through the media these days. The irony is that for many green industry retailers the 'green' movement is finally catching up to their life long passion for nature. However, communicating all this can really be a challenge. Where do you start?
The short answer is to lead by example. Now more than ever you have the opportunity to really connect with your community. Whether you are initiating a neighborhood recycling effort, or organizing a tree planting project at the local grade school, this is the time to educate and inspire.
Your marketing and advertising needs to present you and your business as a resource for your community. Your years of experience and community connections should help you position your business in a very positive light.
Easter is next week. It is a time of rebirth where hope, literally, springs eternal. With April comes the first day of spring, as well as Earth Day and Arbor Day. You should schedule promotions that connect with the community. For the next generation of customers you and your business might be the only chance for them to learn such basic skills as planting a tree or clipping a hedge.
That's the message that needs to be in front of your customers... and all those who should be your customers. Document the events and use your marketing tools, such as your website, or maybe even a blog to spread the word.
One person can make a difference and each decision you make has an impact.
This past week Ann and I took our 'carbon footprint' from a size 14 to a more manageable size 9. That's right we swapped our SUV for a hybrid. Going from 12 mpg to over 50 makes a lot of sense (and cents)! Like your customers how we shop is in some ways a statement. So when we tool around in our Prius we can feel good about using our Whole Foods shopping totes to pick up some organically grown apples. True story. But a good picture is worth a thousand words:
That's right - Toyota Prius, Whole Foods Shopping Bag and 'Keep the Hive Alive' t-shirt. It's part of the Haagen Daz - HD for HB promotion calling attention to the challenges being faced by honey bee populations. Hey, we're consumers just like your customers. Help your customers feel good about shopping you and your business. With any luck they might spread the word about you on their blog!
The short answer is to lead by example. Now more than ever you have the opportunity to really connect with your community. Whether you are initiating a neighborhood recycling effort, or organizing a tree planting project at the local grade school, this is the time to educate and inspire.
Your marketing and advertising needs to present you and your business as a resource for your community. Your years of experience and community connections should help you position your business in a very positive light.
Easter is next week. It is a time of rebirth where hope, literally, springs eternal. With April comes the first day of spring, as well as Earth Day and Arbor Day. You should schedule promotions that connect with the community. For the next generation of customers you and your business might be the only chance for them to learn such basic skills as planting a tree or clipping a hedge.
That's the message that needs to be in front of your customers... and all those who should be your customers. Document the events and use your marketing tools, such as your website, or maybe even a blog to spread the word.
One person can make a difference and each decision you make has an impact.
This past week Ann and I took our 'carbon footprint' from a size 14 to a more manageable size 9. That's right we swapped our SUV for a hybrid. Going from 12 mpg to over 50 makes a lot of sense (and cents)! Like your customers how we shop is in some ways a statement. So when we tool around in our Prius we can feel good about using our Whole Foods shopping totes to pick up some organically grown apples. True story. But a good picture is worth a thousand words:
That's right - Toyota Prius, Whole Foods Shopping Bag and 'Keep the Hive Alive' t-shirt. It's part of the Haagen Daz - HD for HB promotion calling attention to the challenges being faced by honey bee populations. Hey, we're consumers just like your customers. Help your customers feel good about shopping you and your business. With any luck they might spread the word about you on their blog!
posted by Sunrise Marketing at
8:10 PM
1 Comments:
Check out this US Carbon Footprint Map, an interactive United States Carbon Footprint Map, illustrating Greenest States to Cities. This site has all sorts of stats on individual State & City energy consumptions, demographics and much more down to your local US City level...
http://www.eredux.com/states/
Post a Comment
<< Home