
Kurt Fromherz is a regular contributor to Today's Garden Center
As a regular contributor to Meister Publication's Today's Garden Center we have accumulated dozens of articles focused on marketing and merchandising issues for independently owned garden centers, and the suppliers who support them. Following is a listing, by date, of articles dating back to the first issue of TGC.
Archive of 2007 Articles
2007 December - The three legged stool, or how to increase the effectiveness of your marketing and merchandising efforts. Complete article >
2007 November - If a picture is worth a thousand words. The importance of graphic design in presenting your company image. Complete article >
2007 October - Not the 'you' you, but the them you... discovering the ten most powerful words in advertising. Complete article >
2007 September - It's what customers want to buy... selling the dream. Looking at your business through the eyes of your customers. Complete article >
2007 August - Success with direct response marketing.You can only manage what you can measure... show me the money! Complete article >
2007 July - Yet another wakeup call. Competing in a boxed in world. Complete article >
2007 June - What would I do if I owned a garden center (today). Complete article >
2007 May - Why web? Complete article >
2007 April - Execution, the key to success! Complete article >
2007 March - Does the world need another echinacea? Keep it simple stupid... Complete article >
2007 February - From selling to serving...the new sales opportunity for today's garden center. Complete article >
2007 January - Creating loyal customers. Adding real value to your customer loyalty program. Complete article >
2009 Archive >
2008 Archive >
2006 Archive >
2005 Archive >
2004 Archive >